Discover who's Samuel

Hello,

it's

Samuel

speaking.

Specialized in making accessible, yet fun experiences.
Empathetic and emotions-driven, I aspire to make the digital world a better place for everyone, one idea at a time.

projects

Poste Italiane

Redesigning Italy's national post office mobile platform into a single, accessible hub

Carily

Improving communication among family members by assisting them in their day-to-day errands

Cinemax

Deepening the connection between users and theaters for a better movie experience

Banger

Making EDM a powerful social network for bringing people together - coming soon

design experiments

These are some designs made just for fun, and didn't need a case study.
Maybe, in the future, they may become real projects. Who knows...

What if WhatsApp had more stickers?

I thought that having links and photos as stickers would make chats more enjoyable and personal.

Modular phone design

Just a design exploration for a modular phone that doesn't give up to style.

readings

Some of the books that made me the designer I'm today.
I'm also a big car design lover, so you'll find some other books here.

Book cover.
Book name: Manuale di sopravvivenza per UX Designer, by Matteo di Pasquale and published by Hoepli.

Book cover.
Book name: The design of everyday things, by Don Norman and published by Giunti.

Book cover.
Book name: Graphic Design per tutti - conoscere le basi per iniziare a creare, by Cath Caldwell and published by Apogeo.

Book cover.
Book name: Cars design and emotions, by Carlo Bonzanigo and published by Artioli Editore.

About

Ciao! My name is Samuel.
Since I was a child, i loved drawing and "designing" things. Lifelong friends and family remember me for recognizing brands just for their design, since I was a toddler.
Approaching the Personal Computer was an epiphany for me. I've always been a really observant person, so as I was gaining confidence with softwares, I was noticing a reoccuring critical approach towards them.
So I started redesigning those softwares, not because I wanted them to be more beautiful, but because I wanted them to be more understandable for everyone. Even though at the time the process didn't have a name, I really loved doing it.
In 2018 I started Computer Engineering at UNIMORE, but as years passed I realized there wasn't space for my creativity to shine. So in 2023 I quit, conscious and grateful for the knowledge I've acquired, and started my journey as a designer.